is a pioneering conglomerate in the Middle East cables and wires business with over three decades of serving Saudi Arabia, GCC countries and overseas as well. We have extensive cable knowledge and experience to provide a specification review service on which many of the world’s leading engineering and construction businesses rely.

With over 1,500,000 square meters of state-of-the-art manufacturing facilities in Saudi Arabia/Riyadh, UAE/Sharjah and Iraq/Baghdad being operated by high-level qualified expert engineers and technicians, our comprehensive understanding of cable design and manufacturing strengthens our ties with the best manufacturers to add value and avoid costly mistakes on projects. Our customers prevent unplanned downtime by using high-quality, high-performance wire and cable solutions

• SASO (The Saudi Standards, Metrology and Quality Organization)
• GSO (GCC Standardization Organization)
• IEC (international Electro Technical Commission)
• ISO (International Organization for Standardization)
• BS (British Standards)
• EN (European Standards)
• AEIC (Association of Edison Illuminating Companies)
• ASTM (American Society for Testing and Material)
• ICEA (INSULATED CABLE ENGINEERS ASSOCIATION)
• IEEE (Institute of Electrical and Electronics Engineers)
• UL (UNDERWRITERS LABORATORIES INC.)